Brow lamination The process usually begins with a consultation where the desired shape and style of the brows are discussed. Then your eyebrows are mapped to the contour of your face. A lifting cream is then applied to break down the bonds in the eyebrow hairs, making them more flexible. After the hairs are brushed into the desired position, a neutraliser is used to re-bond the hairs and set them in place. The entire procedure typically takes about an hour and can last for up to six weeks with proper aftercare. Brow lamination is a non-invasive and a quick way to achieve impeccably groomed brows without the need for daily maintenance.